The Master’s Degree in Advertising Strategy and Creativity is aimed at all those university graduates who want to delve into the knowledge of two of the fundamental pillars of advertising. Without losing sight of communicative goals, students will receive specialized training in strategy tools and creative processes, as well as in the management of persuasive communication languages. The master's degree allows the student to develop skills and abilities in strategic planning, brand management and the creativity based on working in cases with real advertisers, writing workshops, storytelling and audiovisual language and project development. The master's degree includes a double itinerary: professional and research.
Credit is given to training programmes that correspond to the subject matter and expected learning outcomes and to reliable and equitable access and admission processes.
Credit is given to public information on the degree programme, admission and enrolment, training activities, assessment systems and outcomes which is reliable, complete and readily accessible.
Credit is given to internal quality assurance systems that are applied appropriately and contribute to the continuous improvement of the degree programme.
Credit is given where degree programme teaching staff are present in sufficient numbers and have the teaching and research experience necessary for students to achieve the expected learning outcomes.
Credit is given when material resources and academic and career guidance services for the degree motivate and enrich the learning process.
Credit is given when students perform well academically, and graduates acquire the expected learning outcomes and have joined the labour market.
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This hallmark distinguishes study programmes that have passed the verification process following an external site visit, guaranteeing that the programmes are being delivered in line with their initial design.
Certification of the internal quality assurance system
This hallmark distinguishes units that have passed the verification process confirming that their internal quality assurance system (IQAS) is implemented and is suitable in order to assure the quality of the study programmes being delivered at the unit.
IQAS certification demonstrates that the teaching unit reviews, analyses and enhances the study programmes it delivers.
Institutionally accredited
This hallmark distinguishes a faculty or school that has received certification for the implementation of its IQAs and has renewed the accreditation of 50% of the programmes that it delivers.
Receiving institution accreditation means that all recognised programmes delivered by a learning provider (faculty, school) become accredited for a renewable period of six years.
