This degree is oriented to marketing and digital communication. Its strong international component allows the student to learn to function in global markets and to be prepared to assume managerial tasks in the new professions of the digital economy. It allows one year of study in a foreign university and obtain a double degree. The Educational Pillars include Business Models, Consumer Behavior, Internationalization, Communication, Social Media, Digital Strategy and Business Ethics. Career opportunities include profiles such as marketing and communication director, Brand / Product Manager, Marketing Analyst, Social Media Specialist and SEO / SEM Analyst.
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